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Reuters goes nationwide with RML mobile service in India

Posted By nicola On 11/10/2007 @ 09:29 am In mobsessed, Mobile phones, Technology | No Comments

[1] on Digital Opportunity and [2] i4D
At Seriously Mobile in June, I remember hearing about this initiative which had come from one of the Reuters employees as an internal venture capital initiative - trialling updates to Indian farmers, mainly in the form of receipt of SMS messages, so that local farmers could get an idea of how to price their crops when going to market.

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URL to article: http://blog.aydindesign.com/2007/10/11/reuters-goes-nationwide-with-rml-mobile-service-in-india/

URLs in this post:
[1] on Digital Opportunity : http://www.digitalopportunity.org/article/view/153994/1/
[2] i4D: http://www.i4donline.net/news/news-details.asp?catid=1&newsid=11454

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