http://www.alistapart.com/articles/revivinganorexicwebwriting
Anorexic web writing - content is the heart of a brilliant user experience. The article describes trends in web writing as favouring short or nearly non-existent copy , written by non-specialists, which produced impatient, lazy readers. Even though this has improved in recent years there is still tendency to try and keep as short as possible which may not always work.The article also revists the use of alt text - how to describe the full impact of a graphic for those who are unable to see it e.g. “University Tower” might not be useful to someone who has never seen the tower but “Evening view of UT tower aglow after a big Texas win” is more meaningful to anyone sighted or not because of what the words convey. Footer content also mentioned as the area to ’stuff’ copyright info etc and how it could be improved using a couple of examples.
The overall conclusion is that all writing on the web does not need to adhere to standards of copy only and for writers to write as though they are users experiencing the website.