Developing multi-lingual web content, interview with E.On

Very short interview  on developing multi-lingual web content with E.On. E.On are actually starting to consider multi-lingual web content development as a sales tool in the UK following recent increases in diversity of languages in the UK. They have been analysing differences in search behaviour and techniques for speakers of other languages. CMS’s that cater for non-Western character sets are also more widely used.
In large corporations where English is the global language, being able to analyse different patterns of search behaviours and techniques from speakers of other languages could provide great insight into improving course or learning design.